The New Music Business with Ari Herstand cover image

Spotify Commissioned Cheap "Fake Artists" And She's Got the Proof

The New Music Business with Ari Herstand

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Intro

This chapter explores Spotify's internal program, Perfect Fit Content, which curates playlists using low-cost, pre-licensed music from ghost artists. It examines the implications of these practices on music representation and the pressures faced by Spotify's editors, raising critical questions about the value of music in today's streaming landscape.

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