4min chapter

The Rational Reminder Podcast cover image

Episode 256: Prof. Hal Hershfield: Your Future Self

The Rational Reminder Podcast

CHAPTER

How to Write a Letter to Your Future Self

Merrill Lynch had this face retirement campaign. It was one of their most successful marketing campaigns and so much as getting people to the site. I've been trying this out over the years too where we don't just show people images but we have them write a letter to their future selves. We find when people sort of read a letter from their future selves, they're more likely to enroll in an automatic savings plan. Other work is shown that these send and reply letters increases commitment to studying and attending class.

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