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16min chapter
Best of 2024 (Season 5) with Jacob Cass & Matt Davies
JUST Branding
Strategic Branding in a Dynamic Landscape
This chapter explores the balance between flexibility and structure in brand strategy, emphasizing the role of design sprints in enhancing efficiency. It discusses the critical relationship between logos, customer experience, and cohesive brand management, while highlighting challenges brands face as they grow. Additionally, the chapter reflects on the evolving landscape of brand strategy, urging continuous learning and adaptation among brand strategists.
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