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Season 5, Episode 5: Atari (with Nolan Bushnell)
Acquired
Atari 2600 2600 - What's the Deal?
Atari was sold to Chuck E. Cheese in a $28 million all cash offer, but there was also a 10% bonus pool. The idea before Warners was there, as I felt, we were selling these coin-operated games for $2,000 and in their life they'd do $30,000 to $50,000 in coin drop. It didn't take rocket science. But I didn't want to compete with the operators that were putting them in bars and restaurants. So I said, okay, if I'm going to be building a big arcade, what's my best draw? And I said, well, we've got to have food. And what the food
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