How to Build a Marketing Master Plan

The marketing master plan is what we're going to talk about today. It's a combination of different pieces that are obviously strategic, but incredibly sequential. We need to start right at the beginning and build the pieces because they're all going to layer on top of each other. And when we do that, we ensure that we're doing the right things in the right place for the right people,. Where we're doing it for the right time, everything just lines up and your life gets better.