
Monday, August 7, 2023
The Briefing with Albert Mohler
00:00
Bud Light Struggles Cast Paul Over at Summer Ad Campaign
Anheuser Bush in Bev's stock was down around 20% from the end of March, but it has since recovered some of its ground and the shares were up more than 1% on Thursday. The company is also just trying to say this brand is not dead. They actually tried this kind of effort with Dylan Mulvaney identified as a transgender non-binary social media influencer in order to try to gain a younger market. But here's another thing that's interesting. When it comes to demographics, the younger constituency isn't drinking beer in general the same way that an older constituency did.
Transcript
Play full episode