Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers
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Understanding Customer-Led Growth
This chapter explores the journey of Forget the Funnel, a consultancy specializing in customer-led growth and content strategy. The co-founders discuss their transition from traditional marketing roles to launching their consultancy, emphasizing the importance of operationalizing customer research for B2B SaaS companies. They also address common pitfalls in content marketing, highlighting the need for alignment between marketing efforts and overall business strategy to effectively meet customer needs.
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