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14min chapter
Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers
Content, Briefly
Understanding Customer-Led Growth
This chapter explores the journey of Forget the Funnel, a consultancy specializing in customer-led growth and content strategy. The co-founders discuss their transition from traditional marketing roles to launching their consultancy, emphasizing the importance of operationalizing customer research for B2B SaaS companies. They also address common pitfalls in content marketing, highlighting the need for alignment between marketing efforts and overall business strategy to effectively meet customer needs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode