Behind-the-scenes of the "Buzziest" event in sports with US Open with producer Michael Fiur
Served with Andy Roddick
Inside the US Open: Entertainment Evolution
This chapter explores the speakers' journey with the US Open, emphasizing their role in enhancing the event's entertainment aspects since the late 1990s. They share insights into the challenges of coordinating high-profile performances and the importance of building relationships within the industry. Additionally, the chapter discusses the complexities of organizing player walkouts and the balance between production demands and player needs backstage.
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