Leveraging CRM for Industrial Growth

Episode 9: Growing Your Top Line

We’re closing out our 3-part growth series with a deep dive into one of the most asked questions in manufacturing:

 “How do I actually grow revenue?”

In this episode, Mike Fritz and Kirk Phelps sit down with CSO Hank Westerkamp and CRO Steve Mazza to break down what’s really holding shops back from top-line growth—and how to fix it.

You’ll learn:

• Why new customers aren’t always the best starting point
• How to develop outbound systems and inbound strategies that bring in steady leads
• The quoting habits that win (and lose) revenue
• How follow-up and CRM systems drive predictable growth
• A real-world example of doubling throughput and revenue through smart relationship-building

If your shop feels stuck—or you’re ready to take the next leap—this episode lays out the roadmap to drive real, sustainable top-line results.