Unique Avatars For The Win
WTF Gym Talk
Targeting a Unique Audience: The Key to Gym Success
This chapter emphasizes the importance of identifying a distinct target audience for gyms, highlighting how it can maximize profits. It discusses examples of gyms and businesses that cater to specific demographics and how telling a compelling story to your target audience can set you apart.
You either need to have a unique way of doing your thing, or you need a unique avatar to sell it to. The latter element is significantly missed in the fitness industry.
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Learn more about what it’s like for us to work together.
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Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
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I’m sure that the accountant your Mom recommended is doing a great job for you. But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.
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