Martech 101: back to basics
The Drum Podcast
00:00
Are We Going Back to Marketing Fundamentals?
I think as I approach it in a slightly, I'm just focused on the creative side of it. And then I work with, you know, normally the tech stack and we may disagree here, but I often find normally the tech Stack is defined by the client to a large extent. So I don't really know how to answer that commission. No, that's totally fair. Like I said, this is one of those things where we're talking about the entire industry, holistically, and it's like, dirt gently, almost impossible to just hold without looking at it overall.
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