Verana Analytics - Who Are You Selling To?

Joe Shonkwiler is joined by Dr. David Parke, co-founder and Executive Chairman of Verana Health, a company empowering physicians and life science companies with deeper data insights to accelerate medical research. Dr. Parke discusses why certain medical specialties are ideal proving grounds for digital health innovation, how Verana grew out of the unique data collected by the American Academy of Ophthalmology, and why knowing not only what customers value but also the nuance surrounding that value is so important for startups. Learn more about Verana Health (https://www.veranahealth.com) and how AWS enables healthcare & life sciences startups to grow and thrive (https://aws.amazon.com/startups/ and https://aws.amazon.com/health/).