What's the Difference Between Ampathy and Focus?

When we've done ab testing, a ampathy, focus messages or ampathy wins most of the time. Some one did a nurturing emalea red john lame ther parto sea event event management softer email to get more people to complete free tri s who started the process didn't finish. And when they applied a more ampathetic approach, because the question was, why isn't it that people aren't completing the free trial? Could they be anxious? Are they concerned about getting hastled by our inside sales team and in getting all kinds of calls? So w actually started thinking about emotional resonance, the ampathy index.