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8min chapter
Croc-Stars: How Comfy Clogs Took Over | 6
Business Wars
The Rise and Fall of Crocs
This chapter chronicles the origins of the iconic footwear brand Crocs, detailing the founders' initial struggles and innovative marketing strategies. It examines the brand's rapid ascent marked by the introduction of Jibbits charms, as well as the challenges it faced, including legal issues and executive turnovers. Highlighting a pivotal shift in consumer preferences, it also explores how Crocs adapted during the pandemic to reclaim its market position.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode