What's the New Thing That We're Creating Right?

We've done a lot of good creative work in this space. But i think that what this has represented more than anything is the team building and the business building. And then specifically with this, with theth other space, is what made the acquisition of smash make sense. We had a sense that it was going to be easy, or easier for us if we created a new space that was a trigger for those new ideas. That only lasted one season. Then it was, oh, we've got this space. And then i think that we rere lyk ok, we've done this business building thing, but now we kind of got back to what it is that we're going