The Revenue Leadership Podcast with Kyle Norton cover image

Architecting Systems for Hypergrowth with Nate Follen of Ramp

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Building a High-Quality Lead Generation System

This chapter explores the creation of an advanced scraping and enrichment system designed to collect accurate contact information for restaurant owners. It highlights the integration of diverse online data sources and a Gen AI model for high confidence in details, alongside the role of vendor Data Lane in improving lead quality and feedback for sales.

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