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Eicher's moment of reckoning?

Finshots Daily

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The Devestment of Enfield Motors

Enfield has always had a cult following, and owners of the iconic brand continue to swear by its legacy. The management at icho motors considered shutting down shop and liquidating the motorcycle business a few years after acquiring it. It is a story that's about to get very exciting in a relatively short span of time with a move from a brash, young, third generation heir to the ico empire, sidarta lal.

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