Inside KKR's Investments in Music
Trapital
Investing in Modern Music Catalogs
This chapter examines investment strategies focused on contemporary music catalogs, specifically The Weeknd and Taylor Swift, and contrasts them with older music assets. It explores the evolving music landscape, including the power dynamics between artists and labels, and the influx of non-traditional investors recognizing music as a viable financial asset. The discussion also highlights the strategic moves by UMG in acquiring major artists and the changing perceptions of music investments amid the rise of streaming platforms.
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