Belief in Conspiracy Theories and Vilifying Groups

In this Marketing Over Coffee:

Professor Ariely talks about what makes rational people believe irrational things

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Unlike his previous works that started with research, this was sparked by personal experience

Starting with stress

Why are the stories so complicated?

Falling deeper into the funnel

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Sealing the deal with social forces

The shibboleth

How social media violates our standards of communication

What can we do?

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