How Aperol applies the power of lateral social proof to become more appealing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Harnessing Lateral Social Proof: Aperol's Marketing Success
This chapter examines Aperol's strategic use of lateral social proof to boost its market appeal. By emphasizing the communal experience and visual endorsement of its product, Aperol successfully engaged consumers and drove popularity, especially in the U.S. between 2017 and 2018.
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