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76. Change My Mind: Using “Pre-suasion” to Influence Others

Think Fast Talk Smart: Communication Techniques

CHAPTER

The Power of Pre-Suasion

This chapter analyzes the concepts of persuasion and pre-suasion, emphasizing how subtle environmental cues can shape consumer decision-making. Through illustrative studies, it demonstrates how factors like background imagery and music can prime individuals to prioritize different attributes, such as quality or cost. Additionally, the chapter discusses the role of shared identities in enhancing the effectiveness of persuasive messages.

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