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21min chapter
How to Scale your Startup with Growth Levers: Matt Lerner
Deep Dive with Ali Abdaal
Differentiating a Startup from a Small Business: Focus on Growth and Customer Value
The chapter delves into clarifying the distinction between a startup and a small business, highlighting the emphasis on fast growth while underscoring that growth principles can benefit non-startups depending on their objectives. It underscores the significance of prioritizing customer value and satisfaction to drive growth, offering insights on decision-making, maintaining vision amidst challenges, and balancing profitability with creativity. Additionally, the chapter explores measuring value delivery through a North Star metric, customer engagement through various behaviors, and identifying loyal followers through proxy metrics and North Star Metrics.
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