Screw Jam, developed by Quok Games and published by Rollic, is a successful mobile game with daily revenue of 150k+ in InApp Purchases and an additional 80k+ in Ads revenue. Screw Jam combines the mechanics of Tile Match and Zen Match, creating a unique gameplay experience. It features physics-based puzzles and a streak mechanic that adds depth and challenge to the gameplay. This hybrid casual game has a well-designed progression system, including a battle pass and various boosters.
This is no BS gaming podcast 2.5 gamers session #111. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/CF4_FaWrpNc
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
March3D UA playbook: https://lancaric.substack.com/p/match-3d-ua-playbook-real-data-inside
Agenda
00:00 Epic intro
01:20 Introduction and Background of Qukk Games
03:23 The Success of Screw Jam
11:08 The Streak Mechanic and End Monetization
14:05 Unique Gameplay: Physics-Based Puzzles
16:32 Deterministic Levels and Mastering the Game
18:36 Exploring Gameplay Mechanics and Features
22:12 Analyzing Ad Placements
27:30 The Impact of Rewarded Ads
30:57 Speculating on Success and Scalability
35:30 Rollic Games' Strategy
36:39 Introduction to Mobile Game Advertising
37:08 Playable Ads and Reward Mechanisms
40:06 Exploring Hybrid Casual Games
43:21 The Use of Intellectual Property in Mobile Games
46:25 Leading Publishers in the Hybrid Casual Game Space
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Overall, Screw Jam is praised for its innovative gameplay and satisfying experience. Screw Jam introduces various gameplay mechanics and features, such as ice blocks, shutter open mechanic, bomb mechanic, and chain mechanic.
The game utilizes different ad placements, including banners, interstitials, and rewarded ads.
We speculate on the potential success and scalability of Screw Jam, as well as the overall strategy of Rollic Games.
Rollic Games aims to have multiple successful games in their portfolio, following the hybrid casual genre.
Highlighting the impressive growth and revenue of Screw Jam within a short period of time. Playable ads are a popular trend in mobile game advertising, with many games using them as a format to engage users.
Hybrid casual games, which combine elements of casual and mid-core games, are gaining traction in the industry.
The use of intellectual property in mobile games is becoming more common, with some games incorporating well-known characters or themes.
Engaging with the podcast through likes, shares, and comments can help support its growth and provide valuable feedback.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
