2min chapter

On Strategy Showcase cover image

Expedia’s shift from travel to the traveler

On Strategy Showcase

CHAPTER

Expedia Group

Isaiah: Expedia has a very active and defined portfolio strategy. We were able to understand that Expedia had a specific subset of travelers for whom that value proposition could resonate with. So I think for us, it was never a problem about stepping into swerving into other lanes, if you will.

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