2min chapter

Reuters Institute for the Study of Journalism cover image

Digital News Report 2023. Episode 1: What you need to know

Reuters Institute for the Study of Journalism

CHAPTER

The Roller Podcast in News

Audio and podcasting is growing. It's definitely interesting to publishers because they reach a younger audience, which also appeals to advertisers. Many of the most popular news podcasts are personality led, rather than brand led. And then we're just seeing it being really hard to know what a podcast is anymore. So many audio podcasts are now filmed to get attention in that social media ecosystem we talked about earlier.

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