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Live at HLTH: Investing In Improving Healthcare in the Commercial Marketplace—featuring Rivka Friedman

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The Power of Real Stories in Healthcare

Rifka: I love hearing real stories. It's easy to get caught up in the systems thinking, the venture language and all that. And then what makes you in this particular space feel inspired or motivated when it comes to health? Rifka: There are a lot of causes for pessimism in the world of employer sponsored healthcare but I will highlight one cause for optimism. The Boeing's, the Wal-Mart's, the GM's have been really thinking about how to resolve some of the tensions in employersponsored healthcare.

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