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Steve Vranakis 'Leading-edge creativity and reinventing the agency model'

The New Abnormal

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The Greek National Narrative

A national brand is the sum of our perceptions of a country across key areas of national competence. We didn't want to be prescriptive, we ed to really celebrate everything that's going on to day. Iam very much of the belief that if you create the conditions and the culture and the environment for people to succeed, they will do so. And i think e leadership in this country has done some incredible things. You know, the first wave of the pandemic, we ree cited globally, as havi, been sort ofa text book case of how to do it right. But i also thinkwith without a ye, i sayit, there's may be a lack

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