Carbon's Crisis Principles

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Pride, pride in your mission will help spur you on when you face a crisis. At carbon, ellen started the conversation with what makes us different and how can we help? We figured out that three, printing has great value when global supply chains have been disrupted. And one of the key things that people start with is looking at threats and challenges. But that also becomes an opportunity to really express the mission, an opportunity to do something important and unique.

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

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