The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

Importance of Setting Expectations and Toast's Customer Acquisition Strategy

This chapter discusses the significance of setting expectations and the role of the team in the success of a business. It also delves into Toast's customer acquisition strategy and their go-to-market structure, highlighting the partnership between sales and marketing and their segmentation strategy based on restaurant density.

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