
How We Sipped, Danced, and Stumbled Our Way to Civilization (2021)
The Next Big Idea
Alcohol's Role in Enhancing Creativity
This chapter explores the connection between alcohol consumption, cognitive control, and creativity. It discusses studies showing that individuals with a moderate blood alcohol content perform better at lateral thinking tasks, shares anecdotes about alcohol's facilitation of creative discussions, and examines the impact of alcohol on group creativity.
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