How to Personalize Your Emails

In my emails, and this is something that's helped my customers and my team get better results is read your emails out loud as if we were talking to someone. So I don't know, my call scripts and our email scripts all kind of sounds pretty the same as a conversation. This is great. And you mentioned starting off email with a question or with something engaging and not introducing yourself for the reason why you're emailing,. That's the only way that email can work, right?