Stacking Growth | The B2B Marketing Podcast cover image

Implementing Modern Marketing Success Metrics | Judy Sheriff

Stacking Growth | The B2B Marketing Podcast

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Shifting Measurement Frameworks: Challenges and Insights in Marketing

This chapter explores the challenges of transitioning from traditional marketing metrics like MQLs to newer measurement frameworks. It emphasizes the need for leadership support, identifies infrastructure gaps, and discusses collaborative tools that aid marketing and sales teams throughout their evolution.

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