Watson Was Building a Religion

Watson carried the culture of his old company NCR inside of himself he transplanted aspects of it into CTR in both companies salesmen who met or beat their quotas became club members for that year they attended a week long annual convention Watson would reconstitute other NCR cultural artifacts such as the employee country club. He pushed to infuse optimism to the culture of CTR so that's a positive among a sea of you know there's a bunch of negatives in here, says Smith. "They literally think like he's everything out of his mouth is just pure wisdom and they can't they they love to sit there and be lectured to"