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How to Remove Friction and Win Over People’s Business

The GaryVee Audio Experience

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Navigating AI and Digital Marketing for SMBs

This chapter discusses the challenges small and mid-sized businesses face in adopting AI and advanced technologies amidst concerns for immediate cash flow. It highlights the impact of larger companies' heavy investments in digital advertising on smaller competitors and the necessity for strategic thinking in advertising. Additionally, the speakers advocate for embracing social media platforms like TikTok to gain insights and adapt marketing strategies effectively, urging businesses to embrace change rather than fear it.

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