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Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
Mobile Dev Memo Podcast
The Deterioration of the Open Web and a Proposed Path Forward
This chapter examines the challenges facing the open web today, particularly due to the decline of third-party cookies and an increase in paywalled content. It advocates for improved digital advertising strategies through the use of retail media data and incrementality measurement to enhance quality and effectiveness.
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