31. Superhot Chili Peppers
The Economics of Everyday Things
From Addiction to Obsession: The Journey of Ed Curry with Chili Peppers
This chapter explores Ed Curry's transformation from a self-destructive individual to a passionate chili pepper enthusiast. It delves into his discovery of the endorphin rush from eating super hot peppers, his journey in collecting and cross-breeding various varieties, and the establishment of his hot sauce business.
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