Vulgarity is easier to absorb because it does not require education, he says. He believes that forceful design should be emotionally charged and provocative. "I don't like limp in the kind ofi used to say, the kind of nuns like to do"
Legendary graphic designer Massimo Vignelli, best-known for creating the iconic New York City subway map, discusses intellectual elegance, education, love, the pitfalls of marketing, and his long career in design.