5min chapter

The Freakonomics Radio Book Club cover image

9. All You Need Is Nudge

The Freakonomics Radio Book Club

CHAPTER

Climate Change

Climate change is going to make things worse for everyone, so there is an incentive for us to figure this out. But all the cognitive biases or blind spots we have that you write about in nudge seem to conspire to prevent the cumbaaish solution of a global carbon tax. We can't solve climate change with nudging, but we can't solve it without nudging. There's lots of possibilities of helping people automatize some of the things they want to do and make it more salient. But we've got to get the prices right first. If a tax is understood be responding to a serious problem, people might respond even more than they would to the purely economic incentive

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