The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO CLOSING THE LARGE ENTERPRISE B2B SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Using Analogies to Explain Differentiation

Brian describes crafting analogies to translate technical differentiation into clear buyer value and observable examples.

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