I think that I wish almost 100% that I would have spent more time in front of the camera. Even if those things were whatever one would consider successful were successful solutions for clients I had. The real hero and all that was the client who allowed those things to get to the marketplace because many of them were so unbearably difficult to believe in or to follow.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.