How I Built This with Guy Raz cover image

Saving the f#$%ing rainforests with Shara Ticku of C16 Biosciences

How I Built This with Guy Raz

CHAPTER

Revolutionizing Oils: A Sustainable Shift

This chapter explores a biotech company's innovative transition from B2B to consumer products, focusing on the launch of a sustainable nourishing oil. By creatively branding their product, they challenge the industry to prioritize eco-friendliness, especially in the context of palm oil alternatives. The discussion also highlights market dynamics, pricing strategies, and recent legislative changes that present opportunities for growth in the alternative oil sector.

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