4min chapter

Machine Learning Archives - Software Engineering Daily cover image

Responsibly Deploy AI in Production with Anupam Datta

Machine Learning Archives - Software Engineering Daily

CHAPTER

Gender Bias in Google Ads

The study looked at gogle's advertising system. We almost studied it much like biologists study ice, where through a set of random ise controlled experiments. And one of the things that came out of the study was that there was significant difference in the ads that were targeted to men versus women. That by itself may not be surprising. It could be that gendera plays a role in the kinds of clothing ads and so forth that get targeted.

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