In this chapter, the hosts discuss the surprising success of screwball whiskey, flavored whiskeys gaining popularity in the US, the acquisition of high-end tequila brand Codego, and the trend of soft drink companies venturing into the alcohol business.
Ann Mukherjee, CEO of Pernod Ricard North America, discusses the state of alcohol industry and expanding their portfolio in tequila and flavored whiskey.
Hosts: Carol Massar and Mike Regan. Producer: Paul Brennan.
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