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Tradwives — cosy cottage core fantasy, or something more sinister? With Megan Agnew, Rosie Waterland, Beverley Wang and Nakkiah Lui

Big Ideas

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The Hidden Politics of Tradwife Influencers

This chapter explores the intersection of conservative values and personal branding among social media influencers branded as 'tradwives.' It highlights how these influencers navigate their political and religious identities in a way that maintains their appeal while promoting traditional beliefs.

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