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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process

Limited Supply

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The Impact of Massive Distribution on the Beauty Industry

Rare is one of the most popular beauty brands on TikTok. The brand has been around for a few years, but it hasn't had much distribution. Rare recently launched in 4,700 Wal-Marts across the U.S., which helped boost its sales.

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