The Rise of Swing Voters in England

Housing and the cost of living is so in the foreground in British politics, more than ever. But you've also got to go where people live, right, places where they've bought or are renting houses. This is sort of what sent me detached, relatively compact starter homes. You know, when people want to get on the property ladder and so on, I think this is the first place they look. It's that kind of place. What you tend to find actually is, starter homes are sort of synonymous with swing voters for some reason. And because they're younger people and they're more sort of foot-loose, and so they don't have deep political loyalties