The Profitable Property Management Podcast cover image

164: From Firefighter to Entrepreneur: Peter Mckenzie's Journey in Property Management

The Profitable Property Management Podcast

CHAPTER

How to Measure Yield Payoff

12 people in the company and there's going to be 13 when you hire the next. Two of them will effectively be in marketing. How are you measuring whether it's working? We belong to profit coach. So like customer acquisition, all that stuff, pretty clear on what it is in my business. But the dummy like metric is how many how many organic leads are coming in,. Leads you didn't pay for because we pay for leads too.

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