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28. Games User Research (feat. Steve Bromley, author and games user researcher)

NN/g UX Podcast

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The Challenges of User Research in Games

Games are a creative medium, there's also a lot of cultural understanding that it's art and how do you apply discovery research to the field of art? If you were painting the Mona Lisa, what discovery research would you want to do before you painted the discovery research? It's not immediately clear how that applies. I think there is a huge amount of potential for us to understand the context in which people are playing games,. But that direct application of let's look for problems that people have and then turn those into opportunities doesn't translate well to games.

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