Rodney: I think we talk a lot about purpose on the show. The whole idea of using physics as a metaphor in our work is that, first of all, you can use some of the laws of physics here. For example, if you focus on speed, it may be less useful. It's more useful to focus on acceleration. Ifou ifyou are accelerating on a constant pace, you always are a little bit accelerating. So if you know, if you go one % better every dayyo, all your problems will be solved, basically by time. And the other part of that that the chapter is about focusing more on effect, even over locusing on efficiency.

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