The Proof Point cover image

The key to getting the best customer stories

The Proof Point

00:00

Intro

This chapter discusses the importance of customer stories in B2B marketing, particularly in product marketing at Heroku. It examines how customer advocacy can shape understanding of user needs and drive business success through effective storytelling and insights.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app